PPC And PPM

How To Design A Landing Page That Converts!

How To Design A Landing Page That Converts!

In case you didn’t know. A landing page is the first page of your site that a new visitor sees when arriving. This will often be your home page, but can be any page on your site. Whatever marketing methods you are using to get people to your site, they will be arriving through...

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How NOT to approach article marketing

How NOT to approach article marketing

Article marketing has been a tricky one for a long time, and I’ve got to be honest, I’m not a big fan of it as a rule. Since the recent Panda update (Google algorythm change) it has become even less effective still. But never the less, it has it’s place in your link building...

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PPC Metrics – How To Improve Your Conversion Rate

PPC Metrics – How To Improve Your Conversion Rate

Pay per click programs, such as Google’s adwords are becoming increasingly popular. And why shouldn’t they? they give small businesses the opportunity to advertise on the same medium as the big boys. It is a level playing field where your success is down to your efforts and not your budget. With this in mind...

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